The Need for a Corporate Video

At one time it would not have been necessary for a business to have a corporate video online in order to attract visitors to their website but times change. The production of a corporate video 2015 has become one of the most important ways in which a business can attract visitors to their website and this is because research has shown that today, as many as 80% of people on the internet arrive at websites through having watched videos, compared to only 20% that arrive by using links placed in articles or blogs. Link building has always been an important part of building the number of visitors to a particular website but before, the emphasis was on placing links in good quality articles or blogs; people would read the articles and click on the link to the required site. People today though, seem to prefer to watch a video than read anything that is on a site and it is this fact that has now led to many businesses hiring SEO specialists that can produce good quality videos as well as competently carrying out their other services.

SEO or Search Engine Optimization is something that emerged after the internet started to get popular and it is a set of strategies that ensures that a website is seen more often than it otherwise would be. The two main factors of SEO have been improving a site’s ranking on internet searches and linking the site to other sites or rather, back linking them which is known as link building. In the first instance, the use of keywords and social media can make a site more visible to the search engines, resulting in them placing the site high on any list of results they may give in response to a relevant search. Without these strategies being applied, although a site may have appeared on the list of results anyway, it may have only appeared on page 8 or 9 as opposed to the first page when SEO is used. This is obviously very important in ensuring your site gets seen as research has shown that 90% of people instigating searches look no further than the first page of results. As far as the link building was concerned, it was and still is a good way of attracting visitors to a site, especially if links could be placed on websites that were popular yet still relevant o what your site is selling. The problem has come now that many people do not bother to read anything on a site if there is a video to watch. So link building still continues but more visitors are attracted if the links are placed in videos instead of written content.

Many SEO specialists have now amended their services to include corporate video production, so that a business can now have the preferred option of having their business video placed on other websites, being especially effective if they are placed on popular video websites like You Tube or Dailymotion.

PowerPoint Outsourcing as a Trend

Although supply and demand have been the main ideas when economics and business are discussed, there are other ideas that are quite related to these two basic concepts of economics. There is the offshore outsourcing which is trendy nowadays, considering the fact that there are many companies from highly-developed countries that are engaged in offshore outsourcing. The meaning of offshore outsourcing is quite obvious—it is hiring or contracting an organization outside of the country where the services or goods had been first manufactured and developed. The idea of offshore outsourcing is different from the idea of “offshoring” wherein a company or a producer entirely ships out its whole operation to another country.

A cursory look into offshore outsourcing 2015 will readily show us that outsourcing in the recent years has shown a remarkable spike, and indicators point to the fact that it will continue to increase in the coming years. Although economic indicators likewise show that outsourcing can have an adverse effect on domestic investment and employment; yet, the outsourcing trend will still likely to increase to the chagrin of domestic workforces of major outsourcing countries. In the United States and England, for example, the outsourcing effects on information technology sectors are quite palpable and substantial, making the domestic people involved in these sectors to reel from the adverse effects of outsourcing. Yet, “business is business” as we often say, and where there are substantial savings in the cost of production, there the businesses will go; and hence, outsourcing will still continue unabated as long as there is a remarkable discrepancy in the average wages among countries.

Outsourcing PowerPoint
Outsourcing is not only apparent in the manufacturing and information technology sectors. Whatever job that can be outsourced nowadays will never really escape outsourcing. With the advent of World Wide Web, the world has become closely-knit. In the word of a Marshall Mcluhan, a Canadian writer, the world has slowly evolved into a “global village,” wherein each part of the world has become drawn together because of the advancement in telecommunication and transportation. Hence, the formerly far-flung places of the world are now within reach in a very short time. Even time-zones have become non-entities in the process. For this reason, a company can readily outsource to a city in the subcontinent of India or the Philippines or Indonesia. Say, for instance, you needed a great PowerPoint presentation in your organization or office, and you badly needed it; you can then outsource the job to an expert in PowerPoint programs located in India or Philippines. Hence, nowadays your options are no longer limited to onshore talents, but your options reach out to the farthest corner of the earth. And speaking of PowerPoint outsourcing, it may be funny to think that, nowadays, most organizations and companies are outsourcing their PowerPoint-related jobs.

Most companies find it advantageous to outsource PowerPoint, considering the fact that it is generally cost-effective and businesswise sound for them to do so. Weighing the lost productivity against the money that one pays for a service that accepts PowerPoint outsourcing, one can readily say that the lost productivity by employees on works allotted to PowerPoint jobs far outweighs the meager amount that a company has to shell out for an expert PowerPoint service provider. Hence, businesswise and economic-wise, outsourcing PowerPoint is advantageous to a company than having the PowerPoint jobs done by employees within the company.

Trends in Content Marketing Strategies

Internet has grown rapidly to the point wherein people are depending on their mobile phones and gadgets to find information. Creating the best content online can be a very hard process. Given the hours of research, to fully understand the subject matter, not to mention gather facts and statistics, these are some things that you need to work on before you could even start writing content. If you are going to write your content, you need to be aware of the different trends. These trends are useful in order to generate traffic, not to mention have leverage in the World Wide Web.

Rise of visuals
The rise of visually appealing content online is now merged with copywriting. Infographics for instance has been getting the attention of people online. It can be shared on Twitter, Facebook, and other social media platforms. The good thing about visuals is that it is not boring.

Videos integrated into blog are also a great way not only to boost the traffic, but to also boost the number of subscribers in your YouTube channel.

Visual content is also used for storytelling. This captures the interest of the users from the start. Bloggers have been using this strategy in order to get more engagement from the readers.

Rise of social media
Social media plays a crucial role in your overall presence online. If you are going to write content online, it is important that it is worthy to be shared. Not only does this provide you with a wider range of audience, but it is also seen by the search engines as a good sign to a website.

Rise of long tail keywords
If you are going to search for a barbershop for instance, do you write “barbershop and location” or do you simply write “where is the nearest barbershop in my area”? If you are using the latter than the former, you are using the long tail keywords.

Long tail keywords are implemented by the SEO experts today. The reason for this is the fact that there are people who are asking questions on their smart phones, as voice operated queries are becoming popular. Given the fact that 60% of searches are happening on mobile phones, it makes sense to utilize the long tail keywords that could be merged seamlessly with the content.

Guest blogging
Guest blogging is also becoming popular these days. Why? These days when readers are focused on quality content, it helps to get the help of the experts in the niche. In fact, authorship has been used by Google to further boost the interest of the users. Though it doesn’t affect the SEO ranking in any way, it is still a great strategy nonetheless if you are planning to exchange networks with a particular author.

If you are looking for the top content marketing agency online, it is imperative that they are doing some of these things. It is important to keep up with the trends in order to maximize the presence online. If not, it is possible that you are publishing content that will not be read or worse, indexed by the search engines.

3 Effective Ways To Find The Leading Teleprompter Software

If you are thinking about using a particular kind of device that allows you to read and deliver speeches and messages the flawless and more effective way possible then the leading teleprompter software can help you with that. For your information, this is s special kind of device which is widely used by many companies and businesses most especially in the delivery of effective messages for their target audiences.

However, you have to keep in mind that not all teleprompters are created the same. While it is true that there are actually things that make them similar to one another, there are also things that make them different from one another. In this regard, it really makes sense to opt for the leading teleprompter software so that you will end up doing your messages and speeches according to your wishes and expectations. The following are three effective ways that can help you spot the best kind of teleprompter software that simply leads the way on the market these days:

Ask People Around You
One of the most effective ways to help you find the leading teleprompter software is to ask people around. Literally, you have to look for people who have already tried using a teleprompter in the operation of his business or company. Taking the time to ask these people regarding their teleprompters is simply an effective way to help you educate yourself about what particular brand simply plays the best name in the field of teleprompter products today. In this regard, it is important to ask your friends and colleagues about the best name that creates a big buzz in the world of teleprompter software.

Read Online Reviews
The next effective way to help you spot the leading teleprompter software is to read reviews that talk about the most popular teleprompter products and software today. The fact is that there are countless people these days who are untiring when it comes to writing reviews and testimonials about what they have experienced with a particular product or service. These reviews are effective learning tools that will help you acquaint yourself with the best name of teleprompter software found on the market today.

Online Searching Makes Sense
leading teleprompter software With the aid of the internet, it is possible for you to find the one you are exactly looking for without spending too much of your time and resources. Through online searching, you can simply sit down and click on your computer and do your comparisons right at the tips of your fingers and right in the comforts of your home. As such, there is no need for you to go out and scout around or spend much of your time talking to other people. With the internet, you can simply find what you exactly want the fast and effective way possible.

Are you currently searching for the best and leading teleprompter software? If you are then you are simply advised to allot some of your time to visit or click Prompt Dog today!

Lead Generation

In order to acquire more customers and sales, any business needs to find something that will interest potential customers and having found that something, take the most advantage of it. The thing that a business finds of interest to their potential customers is known as the lead generator and they will probably need a different one each year and so although they may have lead generation 2015, they will need to look for a new one for next year. It is this lead generator that all their advertising should be based on and focused around but lead generation must be something that will appeal to their target group.

A target group is the group of people that a business believes that their largest number of buyers will appear from and that group can be based on gender, age, lifestyle or income. If for instance a business sells hand tools, they may decide that their target group is DIY enthusiasts. They therefore find a lead generator that will likely attract the DIY enthusiast. If this is the case, the advertising that that business pays or should probably appear on DIY internet sites or other sites that are of interest to the DIY enthusiast, perhaps home improvement sites.

Having decided on their target group and lead generator, the business is ready to start advertising and should have selected the various sites where their advertisements should be seen by the most potential customers. That leaves a business with the type of advertising to choose and click advertising is probably the most popular. There are generally two types of click advertising one being where they pay per thousand clicks called cost per mile or CPM. This type of advertising requires that the advertiser pays a set amount per thousand times that the site they are advertising on is viewed. This can be very rewarding if the advertiser has chosen the site on which to advertise wisely as, with every one thousand people that visit the site, if very relevant to the advertiser’s product, could get plenty of hits on their advertisement. However, if the site was not chosen wisely, thousands may visit the site yet all may ignore the advertisement. Cost per click advertising or CPC is different as with that you only pay when someone shows interest in your advertisement by clicking on it but in this instance, as the name suggests, you pay for every time it is clicked on. Although both of these methods are very popular, it has been found that they can be prone to fraud, with some sites linking more than one advertisement together, getting more than one advertiser paying for the same clicks. Another form of advertising is now appearing which is not prone to fraud and that is paying per action advertising. With this form of advertising an advertiser will be made aware of and pay for, the name and e-mail address of anyone who showed interest in their advertisement, allowing them to create an e-mail list to send promotional material to.

Getting the Most Out of Your Web Site

In order to get the most out of your web site, you have to keep three main points in mind, SEO which is short for Search Engine Optimization (SEO), social media optimization and content marketing. For more detailed information on any of these, you can view Organic Media Group SEO agency or visit the web site of other SEO agencies but, in brief, these are what the different terms mean and how they can assist you.

First of all, the object of all three of these things is to get your web site seen by more people and of course, the more people that see it, the more potential customers see it which is, after all, the point in having the web site in the first place. Although dealing with different aspects, all three of these are often SEO and so it is either SEO specialists or SEO agencies that can assist you in one or all of them.

There are literally billions of searches made on the internet, globally every day but there are also billions of web sites that are searched and so although a search engine may pick up your web site on some of those searches which are relevant to your particular business, it may just be one of hundreds. As you will know from when you have done searches on the web, these results are presented over several pages but it is rare for anyone to look past the first page. This means that unless your site is positioned on that first page, although it is getting shown on search results, it is not actually being seen. It is the three things above that can change that, by correctly using them, which SEO specialists do, they can make a web site appear on the first page of searches and sometimes even make it appear as the first item, ensuring that your web site is seen by the maximum number of people.

Although it is the search engine optimization aspect that helps to get your site initially noticed by the search engines and this is done by specific use of keywords ad similar tools, the search engine also takes into account as to whether or not a web site is connected to any social media sites and its popularity on those. The search engine, in order to try and provide the best sites and the most interesting sites to their customers, will also take into account the number of people that visit the web site. This means that for a web site to become first in the ranking on internet searches, it must have a presence on social media web sites and should be an interesting, much visited web site.

As you can see, it isn’t as easy as you may have thought and so that is why there are specialists in this field and as the search engines keep changing their search criteria, these specialists have to ensure that they too change their strategies in order to remain effective.

How to Select the Top SEO Packages For You

Employing an SEO firm is as valuable and important for your website as your ROI, however, if you are not certain on how and which method to apply, or your website requires every marketing expertise to amaze the prime search engines then selecting the most fitting SEO package is all that you need. This affordable SEO services are advantageous and you get every service required in a sole package. Contemplating the strategies of prime search engines, the SEO firms provide diverse SEO packages so that you may select the most advantageous for your website.

Some of the accessible SEO packages are:

SEO Ranking Packages

Common SEO packages are the most conventional packages that provide an opportunity for your website to get unpaid, organic traffic, which automatically proliferate the sales. Comes with a monthly comprehensive report, these packages offer you social bookmarking, press release distribution, article creation and submission, one way link building, competitive analysis and absolute website analysis. Meticulous analysis helps you unravel how you may subdue your adversaries and obtain maximum convenience.

Social Media Marketing Packages

The demand of social networking sites, two-way media for marketing, wikis, various online communities and blogs has made social media marketing packages even more favored. With the help of different social media marketing services, these packages offer you the much required traffic on your site. Primarily beneficial for brand marketing, these packages work perfectly for diverse relationship and dating sites, school and college websites or any service that demands participation of the society and helps to obtain immediate target visitors with the aid of social networking sites.

Article Submission Packages

This is one of the most advantageous service packages one may select to obtain long term results. Article submission takes a bit longer than typical clicks yet is the greatest alternative as the results are consistently beneficial. One of the supreme sources for getting excellent one way links and backlinks with handy data regarding the website’s theme, the article submission guarantees that each click gets you the client who is searching precisely for a service like yours and likewise the backlinks via the article gets your site more worth on search engines as compared to directory submission. It strengthens the probability that the client will purchase your product. Additionally, the articles submitted stays as long as the directory is active.

Link Building Packages

A fruitful link building package acts as a useful way for intensifying website ranking and traffic. It helps you reserve the extra advertising cash and further gets you the backlinks from excellent sites. These packages make your sites more desired among the visitors and search engines.

SEO Mini Packages

These packages are for those who require the quick and basic analysis for their web pages. These packages come with a universal 5 day report on website and opponent’s analysis, robots.txt optimization, image, content, Meta tag up gradation, keyword improvement suggestions and keyword research and analysis. This package is ideal for those who demand a fast review for their websites.

Dedicated SEO Packages

These are the most helpful packages for huge companies with various services and different websites. This package offers the maximum advantage of SEO along with a monthly status report of the website and the traffic. Settling on dedicated SEO packages is the most logical technique for diverse offshore firms searching for accomplished SEO consultancy. A full time SEO will work as per your standards so that you can acquire the most coveted results.

4 Easy Secrets to Web Marketing Success

Do you ever wonder why some businesses attract more customers and gain more profits than you do? Perhaps you wonder what their secrets are. You also want to know what they do so you can get ahead as well. Nowadays, more and more online business owners spend thousands of dollars in order for their businesses to be recognized and stand out among the rest of their competitors. They hire web marketing specialists to help them increase the number of their customers and increase their profits as well. You should know that these businesses actually follow the best Santa Barbara Web Marketing strategies and tactics to reach the top. If you wish to know what they exactly do, read on to find out about their web marketing secrets:

They create very effective websites.

They understand that speed is of great importance since this is what all visitors want, so they make sure that their site loads very easily and very quickly. They make sure that it loads in less than 6 seconds. They do not use images with very high resolutions since these take time to upload. Instead, they use images with only a maximum of 75 dpi resolution. Moreover, they try to post only a limited number of photos on their pages. They do not use lots of photos on their pages since they know that these can take a lot of time to upload as well. Thus, they gain more visitors by taking this into consideration.

They provide quality content.

They always focus on the flow or quality of their written content instead of using too many keywords on every page. They know very well that keyword overstuffing does not really appeal to the visitors. In fact, this turns them off. Therefore, they try to use only a few keywords as naturally as possible since they know that what matters most is the topic of their written content.

They put emphasis on using the longtail keywords.

They understand that their competitors also use certain keywords and in order to outperform their competitors they use the keywords in a more effective way. They use the keywords more specifically, focusing on the main products and services they offer. For instance, they prefer to use “how to tune piano keys” as their keyword instead of “piano tuning services.” Also, they try to use “piano music lessons” instead of just using “music lessons.” When you use the keywords this way search engines will recognize them better.

They go for local keywords.

They find great importance in using the kind of keywords that directly describe what they specifically do in a specific area or location. They also try to consider their target market. Simply put, if they offer piano tuning services in Alexandria area alone, they specifically include the name of their target area in the keywords they use such as “piano tuning services in Alexandria.” There is no point in using a generalized keyword such as “piano tuning services” when they cannot provide such services in all areas.

How Cloud Computing Enhances Security

Cloud computing is particularly approved by many organizations because it offers more reliable cloud storage services. This is – best cloud storage information that helps to understand how cloud computing enhances security.

The security of the data is very critical which is why many business enterprises and are often concerned about the security of their data in the cloud. Therefore, the question everyone should be asking is this: Can cloud computing provide tamper-proof security to the enterprise’s data?

It is important to note that flow and storage of data on the cloud environment is largely in the form of plain text format. This is the most vulnerable form of data and it is the responsibility of the cloud service provider to ensure security and privacy of data in the network as well as on storage. The cloud provider must ensure that the integrity, privacy and ease of accessibility of data are maintained at all times.

However, there are some misconceptions about cloud computing, namely: security and reliability.

Misconception 1: The cloud is not secure

Many business enterprises are reluctant to adopt the cloud due to security concerns. When people talk about security threats, they are normally referring to things like identity theft, hacking, phishing schemes and malware. For instance, Snapchat accounts experienced an ugly incident where 4.6 million phone numbers and usernames were compromised. But the truth is these incidences are very rare.

One question business organizations should ask themselves is whether local computers and networks as well as servers are more secured and more protected than the cloud infrastructure. Unfortunately, the answer is an emphatic NO, in most cases. In other words, as much as the cloud cannot be 100% secure, it’s relatively more secure and safer than the local computers, networks and servers.

Major cloud service providers normally invest heavily in the security of the cloud than the average organization is able to. Remember this is their core business and their integrity and reputation is at stake should data be compromised.

Amazingly, a survey was conducted in 2011 in which 90% of companies said their data had been compromised within the previous 12 months. Industry professional say the remaining 10% just couldn’t tell whether they’d been hacked. Therefore, as far as data security is concerned, the key to success is relative risk.

A different source of strain in cloud security is about claims that government may be prying into data. Last year, there were reports that the USA government, through the NSA, was infiltrating Yahoo’s and Google’s clouds to mine data. But this should not be a concern anymore because cloud providers have ramped up their encryption efforts and have aggressively resisted the government’s move. Cloud providers have also gone ahead to assure their customers that their details are secured.

Misconception 2: The cloud is not reliable

This is a bad misconception; it is as bad as it can get. This is a fallacy being perpetuated, based on stories of outages affecting big clouds. The reason why it may be the worst misconception ever is because it is based on the false assumption that there can be no system downtime with the local networks. Even your laptop is prone to crashes and freezing. As a matter of fact, what is even worse is that local computer crashes and server destruction may have far reaching consequences because there isn’t the same level of backup and resiliency that cloud providers often offer to mitigate the risks. Studies have consistently shown that when businesses adopt cloud services, they experience more service reliability.

Characteristics of a Potentially Successful App

One of the great interviews I recently listened to about apps development is that of Neil Goldstein, a noteworthy author of several Dummies Books, such as “iPad Application Development, iOS Cloud Development, iPhone Application Development, and iPhone and iPad Game Developments.” Goldstein said that “one should have a basic and fundamental understanding of the different operating platforms if one wants to succeed in app development endeavor.” He pointed out that before one can fully achieve facility in the development of app, one should answer the following questions: “How does the system work? How does the SDK work? How are all these pieces put together?” Likewise, he said that “there are plenty of sample applications from Apple which can definitely teach you everything you need to know to give you a head start on the app development market.”

App Domains’ Choice

Aside from considering the technical intricacies and answers to the basic question: “how to make an app?,” you also has to consider the target audience for which you are developing your app. Your target audience may determine whether your apps should be built for iPhone use, or for iPad use. If your target audience leans more on the lower age brackets, such as the age bracket of kids, it would be good to create your apps with the view in mind of being frequently used for the iPad because young kids basically prefer the larger and more colorful graphics of iPad than that of the iPhone. However, if your target users are those who belong to the business group and more mature people who prefer to use iPhone, then you can configure your app specifically for iPhone use. This simply means that your app should be highly optimized for your target users. Additionally, you should make sure that your app is responsive and functional, as well as compatible with most devices.

Keeping your App Responsive

Most developers want to create a responsive app because they deemed it quite unfair for their users to wait for their apps to begin because they know that downtime and lag is quite irritating. Though it is important that your app performs fast, it is likewise important that your app responds quickly. Your primary purpose, therefore, as an app developer should be to create an app that quickly responds to the prodding of the users. This means that your app should provide ready feedback so that the users will not feel that your app is non-responsive. Many apps are casually deleted from mobile phones because the users get a bad first impression of it. Hence, if users readily get feedback in whatever form from your app, they would readily think that your app is indeed responsive.

Other Important Characteristics of a Good App

Other important characteristics of potentially successful apps are those of uniqueness, ease of use, and being memorable and shareable. Additionally, if you want your app to be memorable and addictive, it should be fun to use and highly engaging; likewise and should have enough potential to go viral.

1 2