Internet has grown rapidly to the point wherein people are depending on their mobile phones and gadgets to find information. Creating the best content online can be a very hard process. Given the hours of research, to fully understand the subject matter, not to mention gather facts and statistics, these are some things that you need to work on before you could even start writing content. If you are going to write your content, you need to be aware of the different trends. These trends are useful in order to generate traffic, not to mention have leverage in the World Wide Web.
Rise of visuals
The rise of visually appealing content online is now merged with copywriting. Infographics for instance has been getting the attention of people online. It can be shared on Twitter, Facebook, and other social media platforms. The good thing about visuals is that it is not boring.
Videos integrated into blog are also a great way not only to boost the traffic, but to also boost the number of subscribers in your YouTube channel.
Visual content is also used for storytelling. This captures the interest of the users from the start. Bloggers have been using this strategy in order to get more engagement from the readers.
Rise of social media
Social media plays a crucial role in your overall presence online. If you are going to write content online, it is important that it is worthy to be shared. Not only does this provide you with a wider range of audience, but it is also seen by the search engines as a good sign to a website.
Rise of long tail keywords
If you are going to search for a barbershop for instance, do you write “barbershop and location” or do you simply write “where is the nearest barbershop in my area”? If you are using the latter than the former, you are using the long tail keywords.
Long tail keywords are implemented by the SEO experts today. The reason for this is the fact that there are people who are asking questions on their smart phones, as voice operated queries are becoming popular. Given the fact that 60% of searches are happening on mobile phones, it makes sense to utilize the long tail keywords that could be merged seamlessly with the content.
Guest blogging is also becoming popular these days. Why? These days when readers are focused on quality content, it helps to get the help of the experts in the niche. In fact, authorship has been used by Google to further boost the interest of the users. Though it doesn’t affect the SEO ranking in any way, it is still a great strategy nonetheless if you are planning to exchange networks with a particular author.
If you are looking for the top content marketing agency online, it is imperative that they are doing some of these things. It is important to keep up with the trends in order to maximize the presence online. If not, it is possible that you are publishing content that will not be read or worse, indexed by the search engines.