If you are going to ask most SEO experts about what SEO means, you will surely get almost the same answer—that SEO is the process by which you can increase and improve the ranking of your website on the SERP. They definitely all agree on the definition of SEO; yet, when you ask them about how you can optimize your website so that you can get a higher ranking in the SERP, they would surely have divergent answers. Likewise, you will surely get many opinions on what is the best practice in terms of optimizing your website. However, if you ask those who are not really experts in SEO, they would simply stare at you in ignorance because they have no in-depth understanding of how SEO is wrought.
On-page and Off-page SEO
Yet, regarding the debate about which is better between on-page SEO and off-page SEO, the so-called SEO professionals will surely give you varying arguments and answers which will often confuse you. However, the right answer to this question is basically simple—that both on-page and off-page SEO can play vital roles in making a website rank higher in the SERP. Hence, both techniques should be utilized to improve a website ranking.
Surely, if you are just a newbie relative to SEO, you will definitely encounter the terms “on-page SEO.” Well, let me give you a general idea of what on-page SEO is all about. On-page SEO is basically the optimization of the web pages of your site. This type of SEO is largely related to the technical aspect of optimization process. This technique is somewhat hooked up to the factors that influence the listing of the website and web pages in the SERP.
Usually, the kind of coding that has been incorporated by the website owner into his web pages play a critical role in this technique. Likewise, it is basically what the owner incorporates in the website or web pages such as the meta-tags and the keywords and the placements of these keywords in the website or web pages.
Moreover, on-page SEO includes the way the URLS of your web pages are wrought, the videos and images that are seen on your website, the particular placements of keywords, the loading speed of your page, your title tag, the outbound links, the headline tag, the social sharing buttons on your web pages, and the length of the contents of your websites.
Hence, if you have a business site, you should make sure that you do on-page SEO on it. If your business, for example, is in California, and you don’t know how to do on-page SEO, you can always avail of the service of an SEO Company Los Angeles.
The Value of Good Contents
Although having a good content is not a perfect guarantee that your website will rank higher in the SERP, it is still basically one of the main ingredients in creating a ranking website. Likewise, if you are not going to engage in hard-nosed SEO—wherein you will circumvent the rules and engage in a bit of black-hat tricks—you can readily depend on good contents to naturally drive traffic to your site.