At one time it would not have been necessary for a business to have a corporate video online in order to attract visitors to their website but times change. The production of a corporate video 2015 has become one of the most important ways in which a business can attract visitors to their website and this is because research has shown that today, as many as 80% of people on the internet arrive at websites through having watched videos, compared to only 20% that arrive by using links placed in articles or blogs. Link building has always been an important part of building the number of visitors to a particular website but before, the emphasis was on placing links in good quality articles or blogs; people would read the articles and click on the link to the required site. People today though, seem to prefer to watch a video than read anything that is on a site and it is this fact that has now led to many businesses hiring SEO specialists that can produce good quality videos as well as competently carrying out their other services.
SEO or Search Engine Optimization is something that emerged after the internet started to get popular and it is a set of strategies that ensures that a website is seen more often than it otherwise would be. The two main factors of SEO have been improving a site’s ranking on internet searches and linking the site to other sites or rather, back linking them which is known as link building. In the first instance, the use of keywords and social media can make a site more visible to the search engines, resulting in them placing the site high on any list of results they may give in response to a relevant search. Without these strategies being applied, although a site may have appeared on the list of results anyway, it may have only appeared on page 8 or 9 as opposed to the first page when SEO is used. This is obviously very important in ensuring your site gets seen as research has shown that 90% of people instigating searches look no further than the first page of results. As far as the link building was concerned, it was and still is a good way of attracting visitors to a site, especially if links could be placed on websites that were popular yet still relevant o what your site is selling. The problem has come now that many people do not bother to read anything on a site if there is a video to watch. So link building still continues but more visitors are attracted if the links are placed in videos instead of written content.
Many SEO specialists have now amended their services to include corporate video production, so that a business can now have the preferred option of having their business video placed on other websites, being especially effective if they are placed on popular video websites like You Tube or Dailymotion.